What digital marketing channels work for your brand?
There are numerous ways to market your brand using digital technology. However not all the strategies will work for you. There’s always a number of factors to consider when choosing what strategies to implement in an effort to take advantage of the ever-growing online market. We have a load of digital marketing experience on our shoulders from working with small-to medium businesses, large corporations, start-ups, agencies and the list goes on.
Search Engine Optimization
Also known as SEO, this strategy involves improving your website’s visibility on search engine results. These results will typically be generated based on keywords entered by the user, their location at the time of searching and their browsing history. By using Search Engine Optimization techniques, we boost your website to appear at the top of user’s organic search results.
Some of these techniques include:
Search Engine Marketing
Search Engine Marketing, or SEM, is paid search engine advertising. A good example of Search Engine Marketing is pay-per-click advertising, where a search engine will charge based on the number of clicks an advertisement has received.
We use Google Ads, the biggest platform for SEM
Social media marketing
Social media is a great tool to use when wanting to explore new horizons within your market, however knowing your target audience and where to find them across the various social media platforms is a focul point when using this technique.
It’s needless to say that social media marketing provides a wealth of benefits including:
SEO and Social Media Marketing need a touch of quality to work really well. Nobody likes annoying and irrelevant advertisements, these tend to make audiences avoid rather than be attracted to your brand. We use social media, blogs on your site, links to other relevant blogs, offline digital content, infographics and other means of digital communication to keep your audience engaged with your brand.
Engaging in the form of providing pertinent information goes a long way
Email marketing is a great way of keeping your audience informed and engaged. We help you promote content, provide information on discounts and events and other developments pertaining to your brand.
Some examples of how this type of marketing can be used include:
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